Glossary of Terms

The creation of a series of graphic images or frames so that they have the look of moving continuously. This can include simple animation (created using .gif files), the appearance of animation with JavaScript, or more complex animations using Flash.

Broken Links
Hyperlinks, or links that fail to open a web page, usually producing an error page instead.

Contact Page
The page in a website that contains all information as to how to contact a business or individual. This usually includes a mailing address, phone number, fax number, email addresses and any other criteria that may be necessary. This page can also include a map and directions.

The body of a web page. Content includes words, selling points, graphics, animations, etc. that do not comprise the framework of the page. This is the information that changes from page to page.

Detecting, locating and correcting errors or problems in a computer program or web site.

The process and art of creating a Web page or website. It may involve both the look and mechanics of how a website works. Some of the features that make up design are:

Design Process
The method that carries a client and their web designer from the idea of a website to the actual creation and implementation of a website.

Digital Photography
Using a digital camera to take photographs. A digital camera stores the pictures electronically and can then place them directly on a computer. An alternative is to scan regular photographs that have been developed and place them on the computer. Scanned photos are usually not as clean and clear as those taken with a digital camera.

Domain Name
Allows you to reference Internet sites. To register a domain name, you can contact an online company that sells them or you can ask your web designer, Internet Service Provider or site host to register your name for you.

Dynamic Content
Interactive features on a website. The content the user sees is sometimes updated based upon the users input. Dynamic content can be information stored in a database, user input, or even cookies. Forms and a Search option on a site are perfect examples of dynamic content.

A picture or image produced on a computer. These can include .bmp (bitmaps), .jpg (joint photographic experts group), .gif (graphical interface format), and .png (portable network graphics).

Interactive elements which allow a user to input information to be utilized by the website. Forms can be used to gather information supplied by the user in order to help the user interact with various components within the site.

The entry page to a website, also known as the index page. Often mistakenly referred to as the "Portal" page.

Most commonly thought of as the place (think of a heavy-duty computer) where your website's files reside. An Internet host has a unique Internet address (IP address) and a unique domain name or host name. A host can also refer to a Web hosting company.

A company's symbol used to "brand" that company in the customer's mind. Think of the "swoosh" Nike uses.

The act of upkeep for a website. This can include updates, changes, re-design, and troubleshooting.

The process of planning and executing the promotion of a website via printed and other media, and the Internet. How you make others aware that your website exists.

Search Engine
A program (website) designed to search a database of information from and about other websites. Google, Yahoo and others use this kind of program to create a directory of sites which you can then search through.

Search Engine Optimization
Search Engine Optimization (SEO) is the skill of designing (or re-designing) a website so that search engines will rank it higher for a particular set of keywords.

A computer that delivers web pages to users. It is the "computer" where website files (the whole website) reside and are accessed through the Internet. A server can also be called a host or node.

Target Audience
Groups of people who are considered a marketing strategy's main objective. For instance, toys are marketed toward the Target Audience of children within certain age ranges. Target Audiences can be comprised of one or combinations of different groups. A few examples of Target Audiences are:

Gender-Based Groups
Age Groups
Ethnic Groups
Religious Groups
Political Groups

Checking a computer program or website for errors. Depending on the complexity of a program, testing (and debugging) can take nearly as long as the actual creation of the program.

A generic term that refers to design features that enable a website to be user-friendly. This generally refers to how easily a user can find their way around a site. There are five basic components to usability according to Jacob Nielson (known as THE authority on usability)

A collection of files or "pages" linked together and available for viewing on the World Wide Web (a.k.a. the Internet). Websites are provided by companies, organizations and individuals.